FOCUS
UI Design | UX Design | Collaborative Web Development
A more concise and impactful website created for Focus, a logistics company managing construction supplies in the most efficient and sustainable way.
Focus emphasized the site not be wasteful, everything have a reason and grab user attention, to align with their brand philosophy.
Focus emphasized the site not be wasteful, everything have a reason and grab user attention, to align with their brand philosophy.
With 16 pages on the original website reorganizing and condensing content was crucial to align with Focus’s “No Waste” philosophy. Redefining the site architecture established a new approach to storytelling better aligning to the core brand essence.
Grid and list view for recent projects
A variety of web concepts were created, informed by rebrand development. To communicate Focus' mission, concise layouts were utilized, paired with confident type and impactful touches of colour.
Bespoke UI elements & hover states
The implementation of subnavigation eases wayfinding throughout the site. Using succinct language makes this as accessible and direct for users as possible.